Proof of Work
Already
operating
This program is not theoretical. Organizers are on the ground. Programs are running. Voters are being contacted. The infrastructure exists today. This program goes beyond digital into Latino communities. As trusted advocates in the community, we leverage our long history and reputation to build lasting bonds and connections.
The coalition has hosted hundreds of events across the country, reaching tens of thousands of Latino voters. The Vamos a Votar Coalition invested $5.2 million in paid media during the primaries and built an integrated communications and voter-contact operation, combining bilingual advertising, targeted digital outreach, influencer and trusted-messenger engagement, rapid response, voter registration, grassroots organizing, civic infrastructure, and legal defense in the places where Latino voters can determine the margin.
The Case
34 points lost
in eight years
2024 was an electoral failure with Latino voters. The lesson from 2024 should have been unmistakable: Latino voters are swing voters. They cannot be taken for granted, engaged only in the final weeks of an election, or treated as an audience for translated versions of a broader political message.
Democratic margin among Latino voters, in points
+38
2016 Democratic margin
+23
2020 Democratic margin
+4
2024 Democratic margin
−34
Net collapse in eight years
Democratic margin among Latino voters. Source: Pew Research Center validated voter studies, 2016, 2020, 2024.
The Coalition
Four leaders.
One strategy.
Beginning in January 2026, LULAC, UnidosUS Action Fund, Mi Familia Vota, and Latino Victory did what no set of national Latino organizations has ever done: we built one united infrastructure under one battleground strategy.
The premise is straightforward: stop duplicating work, stop arguing over table scraps, and stop rebuilding Latino engagement infrastructure every two years. We coordinate around common targets, shared goals, and a division of labor based on where each organization is strongest.
BRIDGE
Building Rights, Integrity & Democratic Guarantees for Everyone. LULAC’s largest voter protection program ever, fully available in Spanish and staffed by trained volunteers across the country. Built with Democracy Defenders Fund and pro bono litigation counsel so that problems at the polls escalate to lawyers in real time.
Field and courtroom
Election protection built into the field program in every program state, and lead plaintiff in Mi Familia Vota v. Fontes, the Arizona proof-of-citizenship case protecting naturalized voters, now headed to the Supreme Court with no change to the 2026 rules.
Truth and reporting
Spanish-language disinformation response and voter education through the largest Latino affiliate network in the country, a front-line channel for reporting voter intimidation, backed by bipartisan polling.
Paid media and rapid response
Culturally relevant paid media paired with trusted messengers and rapid response to reach voters, shape the narrative, and maximize the impact of every dollar spent.
Infrastructure already on the ground
The Battleground
17 districts.
10 states.
Across the ballot.
Coalition programs are live in every district on this map. In these districts, Latino citizens of voting age frequently outnumber the previous margin of victory many times over.
In Colorado's 8th, the 2024 race was decided by a few thousand votes in a district where roughly 31 percent of the citizen voting-age population is Latino. Modest improvements in registration, turnout and persuasion can change individual races, and potentially control of the House. The constraint is not demographics. It is investment and engagement.
Arizona
AZ-06 · AZ-01
California
CA-22 · CA-48
Colorado
CO-08
Florida
FL-09 · FL-27
Nebraska
NE-02
New Jersey
NJ-07
New Mexico
NM-02
New York
NY-17
Pennsylvania
PA-07 · PA-08 · PA-10
Texas
TX-15 · TX-34 · TX-35
Protecting the Vote
Every ballot cast.
Every ballot counted.
Your vote only matters if every ballot cast is counted. The coalition defends your vote in the courts, at the polls, and in the press.
LULAC BRIDGE (Building Rights, Integrity & Democratic Guarantees for Everyone) is LULAC's largest voter protection program ever, fully available in Spanish and staffed by trained volunteers across the country. Voters can call 877-MI-LULAC or file an incident report online, and a lawyer reviews every report.
Protecting our vote in court
In the field · 2026
LULAC, UnidosUS Action Fund, Mi Familia Vota and Latino Victory programs across the program states, 2026.
Earned Media · June 11 to September 9, 2026
$12M in earned media in 90 days
$12.0M
Earned media value, median
Range $6.3M to $26.3M, same placements
1,840
Placements
Digital and broadcast; joint coverage counted once
8.6B
Potential reach
Cumulative outlet audience
65
Tier 1 placements
National outlets, 100M+ monthly audience
Stories driving our message
LULAC · July 7 to Sept 9
The killing of Lorenzo Salgado Araujo and LULAC’s response
Juan Proaño live on CNN OutFront July 9; AP quotes carried by CBS News, PBS NewsHour, and Sinclair stations. LULAC launched the family’s fundraiser. 37% of coalition earned media value.
CNN · AP via CBS, PBS, Sinclair · NBC News · Houston Chronicle · Univision
Mi Familia Vota · June 29 to Sept 9
Republican National Committee v. Mi Familia Vota at the Supreme Court
The Court agreed to hear the Arizona proof-of-citizenship case June 29; the name ran on the AP and Reuters wires with about 300 pickups. Oral argument in the October term guarantees a second national spike.
NBC News · Yahoo News · UPI · SCOTUSblog · Arizona Capitol Times
UnidosUS · July 29 to Aug 5
UnidosUS Annual Conference, Austin
More than 1,000 leaders; speakers included Ruben Gallego, JB Pritzker, and Michelle Lujan Grisham. A $50M affiliate fund was announced. Gave the coalition launch its stage and its political press.
KUT Austin · CBS News · UnidosUS press room
All four partners · July 30 to Aug 4
2026 Latino Civic Engagement Coalition launch
A CBS News exclusive at the UnidosUS conference. Every verified story carried all three goals: 5M voter contacts, 250K registrations, a 5-point turnout lift. EFE drove Spanish-language distribution.
CBS News · Las Vegas Sun · Latin Times · KUT Austin · EFE
Top placements by reach
Approximate monthly audience from public traffic benchmarks.